marketing and business
From Entrepreneur to Infopreneur">Shows you how to make the jump to infopreneur so that you can cash in on the exploding new online information market.
The Google Story:Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses.

Thursday, June 19, 2008

2 Keys To "Manual Surf Traffic Exchange" Success

Do you use Manual Surf Traffic Exchanges to drive traffic to your websites or affiliate links?

In case if you are a new internet marketer and do not know what is a Manual Surf Traffic Exchange, here is a short explanation:

"Manual Surf Traffic Exchange is a online service, where members can show their websites to other members, by viewing (surfing) other members websites."


This is a very easy way to receive traffic, especially if you have limited budget, but have time to view other websites. And if you don't want to pay your time, you can purchase traffic directly from traffic exchange programs.

However, you should know that these type of traffic is "ineffective" traffic. Ineffective means the conversion rate of your product or service from traffic exchanges will be lower than other highly targeted traffic sources like PPC visitors.

Note, this does not mean using traffic exchange is not profitable. This is because the cost of each traffic exchange hit is greatly cheaper than other traffic sources. And if you do it right, the ROI (Return On Investment) will be positive.

Many marketers claim that Manual Surf Traffic Exchange is not useful. They are completely wrong because they missed some very important keys when using traffic exchanges.

Now let me expose two of the secret keys that will turn your traffic exchange failure to success:

1. Method - Capture Leads And Do Not Sell Directly

Every traffic exchange user is busy at surfing. They do not have time and intention to read your long web page. So NEVER put your sales page. Instead, put a lead capturing page with a "Attention Grabbing Headline", "Amazing Benefits" and a "Opt In Form". Remember, your purpose is to capture email addresses and then follow up with additional sales materials.

2. Target - Webmasters Who Want Traffic

Do you notice the common purpose of the traffic exchange users? Yes they are webmasters or affiliates who want to promote their own websites. Remember, these people is your target market, not kids, not elders. If you are promoting high quality advertising related product or service, then I can guarantee you will convert them to sales very well!

Now it is your time to make money by using traffic exchanges! Here is the number one manual surf traffic exchange that I would like to recommend - TopSurfer.

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Network Marketing Internet Business Do's and Don'ts

Why did you start your own network marketing internet business? Most people immediately respond, “for the money!” However, this is not the real reason.

No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.


The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing internet business success, this is it. If you don’t have a reason, there is no motivation to succeed.

A network marketing business is a teaching and coaching business. If you don’t like interaction with other people, a network marketing business probably is not for you. There’s a concept that most network marketers just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor “people!

If you have to find a reason why you are building your network marketing business, on the internet then doesn’t it stand to reason that other people will have to do the same thing? If that’s the case, then why is it that network marketers continually focus on how much money your prospect can earn?

There’s no way you are going to convince “Joe Sixpack,” to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how “Successful Sam” has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!

Just how realistic is this approach? Joe isn’t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and he can have it if he will just sign that piece of paper making you his sponsor!

You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.

The proper approach is so simple, but in your rush to sponsor another “rep” instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.

God gave you two ears and one mouth and he did it for a reason. We are supposed to “listen” twice as much as we “speak.”

Instead of pouncing on Joe with the latest and greatest network marketing program of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don’t even mention your business! Yes, that’s what I said. Don’t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.

Follow these recommendations and you are set to grow your network marketing internet business as large as you want.

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5 Ways To Explode Your Viral Marketing...

We all know that viral marketing can be a very effective way to drive targeted traffic to your website, but do all viral marketing tools have to be ebooks or little reports? Absolutely not.

Before we start, let’s refresh our memory on exactly what viral marketing is. Viral marketing is a form of marketing where you get someone else to spread the word for you, just a virus works.

For example, if you give someone a free report, they like it, they pass it on to their friends and their friends pass it on to their friends. Basically the report has become a virus and is spreading exponentially.


You can see the power that this form of marketing has – over time it can really build up. But, if you really want yours to move fast, then you have to be unique.

Just giving away a free report has become too common – everyone is doing it! So, here are 5 other great tools you can make viral while keeping the unique edge.

1. Freeware.

free ware is software with that has your marketing message in it – a banner, URLs, etc. If you are not a programmer but like the idea of giving away some simple software, type "freeware +your niche" into Google, and look at the results.

If you find a program that interests you, contact the creator, and see if you can get him/her to add your marketing messages in exchange for actively promoting the software.

Simple, that way you don’t even have to make your own program. Or, if you want, just go to any freelance website and hire an inexpensive programmer to build you a small little program (this is very inexpensive).

2. Surveys and polls.

Many people love to share their opinions on anything and everything. Come up with a provocative poll question or interesting survey for your niche, then use it to drive traffic to your site. If you can find a “controversial” topic you will get the most viral effect.

3. Tell a friend forms.

Especially effective in niche marketing. Simply adding a tell-a-friend form to your web site can, over time, significantly increase your traffic.

Many think that these forms do not work anymore, but I know from personal experience that they still work. A neat trick to get someone to use it is to offer them something for free in return – maybe another free report!

4. Your own forum or bulletin board.

Adding a forum or bulletin board to your site can be a great way to spread the word about your product or service. In fact, if there's no forum or newsgroup for your niche, you can create one - and reap the benefits of having targeted prospects come to your site regularly.

People get their friends to come participate in forums – it’s a great source of word-of-mouth advertising.

5. Blogging.

Creating a blog just for your niche is a way to get people to bookmark your site and come back over and over again. People also tend to spread the word about blogs they like rapidly. Offering your viral products on your blog gives them a reason to spread the word - plus it helps you get valuable traffic.

What will you write about? Progress reports and advice seem to be popular, as well as humorous blogs and running commentary on current events.

Blogs help build a community and communities are great word-of-mouth networks!

Well, there you have it – viral marketing can once again be a bit more exciting than just giving away free reports. Think outside the box, do something unique and viral marketing could be your next big traffic generator!

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Motivation - Only YOU Can Do It!

The Internet Marketing and home based business boom has virtually drowned us in various programs and systems through which you can earn money by working from home. The problem with this is that many people seem to have forgotten that "working at home" actually means WORKING, even if it is in the comfort of your own home.

If I had a dollar for every person who signed up for program after program, and then just sat down and waited for something to happen - I would be rich enough to buy a small country. The worst part is that those who fall into this trap end up broke and will thus despise everything that has to do with Internet marketing for the rest of their lives.


One reason for this phenomena is undoubtedly the somewhat unrealistic claims often being made in sales letters for Internet marketing tools and programs. And many network marketing programs would have you believe that you "just have to sign up" and then the system will do all the work for you.

However, I don't think we can shift all of the blame on "the system". After all, when was the last time you believed a typical tv-commercial or sales pitch to be 100% objective and truthful? What makes you think advertising on the Internet would be any different?

Regardless of what you are trying to promote online, be it your own product(s), an affiliate program or a multi-level marketing company, the fact is that it will take time and effort before you reach your goal. Your mental attitude towards the project is therefore of utmost importance.

Information on specific things, like getting web site traffic or publishing your own newsletter, is readily available on good sites about home based business and Internet Marketing - just like the site you are visiting right now. Finding people who will teach you all they know about Internet marketing is not a problem. But it will be entirely up to you to take action and realize your dreams.

Self Motivation and Mental Training

It is therefore important that you firmly believe that you CAN and WILL be successful with your chosen program or product. In fact you should stand up in front of a mirror right now and tell yourself exactly what you expect to accomplish with this program and that, no matter what, you will reach your goal. This is a technique called auto suggestion and it is discussed in great detail in the book “Think and Grow Rich” by Napoleon Hill.

I know some people like to scoff at so called “self-help books”,but I really recommend that you read this one with an open mind and try out it's suggestions.

I mean, think about it for a moment...if you consider, say, a high jumper. Do you think he or she could actually jump over a bar that is well over 2 meters up in the air if they constantly where thinking “that's way to high, I'll never make it”? Of course not! Almost all successful athletes today recognize the importance of mental training in addition to physical conditioning.

The wealth of information about Internet marketing that is readily available to you can be compared to the tough physical conditioning a top athlete goes trough – there will be a lot for you to do while learning all the tools of the trade, but if you stick with the plan and do it a little bit at a time you will eventually possess the Internet marketing equivalent of a super-athletes physiology. If you also take some time to program your mind for success, there is no limit to what you can accomplish.

Another important point is to avoid negative reference groups – no matter how much you have pumped up your confidence, it can all be torn down in a heartbeat by a negative reference group.
Especially when you try to earn a living from the Internet, you will run into many people who will tell you how stupid you are for even thinking of such a possibility. You must at all costs avoid talking (seriously) about your plans with people like this. Confide only in those who will support you, and ignore all the whiners an old farts who know nothing about the Internet anyway!

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How To Start An Online Business Tips

Starting an online business is, for some, a difficult decision to make. Choosing which home based business to become affiliated with is an even harder decision. It is important to find an online business that will generate a profit in the shortest time possible.

In starting an online business, it is important to consider what type of business will be suited to your type of personality. For example, if you are an outgoing and sociable person, you might be better suited for an online business involving sales. On the other hand, if you are introverted and shy, your personality might be better suited towards data entry.


In starting an online business at home, it is good to look at your past experiences and jobs. If you were previously employed with a marketing firm, then maybe you should consider letting them know you have started your own online marketing and public relations business. They might hire you to do freelance work for them.

Another example is if you were a secretary or still work as a secretary, you can start an online virtual secretarial or related enterprise. Regardless of the type of online business you start with,
it must be something that you enjoy doing.

After you have decided on what online business that would be good for your personality and previous work experience, it is necessary to consider the time commitment involved in making your dream into a reality. In order to make this into a reality, you should consider writing a business plan for yourself.

The business plan should include the online business's name along with your company's finances such as the amount of money you would like to make in order to achieve a profit. Also, it is a good idea to write down the projected costs that your online business might incur. These would include buying office equipment and marketing ads.

If you are considering registering to sell another company's products online, it is important to investigate the company before signing up. If the company promises large sums of wealth that can be made in a short period of time, it is advised that you stay away from them. Make a point to search forums and newsgroups online to see if anyone has reported the company as a scam.

If you plan carefully and give much thought to your decisions, you should be able to find many similar online businesses with proven success. There is no need to re-invent the wheel. Take advantage of the experience of successful marketing experts by purchasing e-books, subscribing to e-zines and e-courses offered by the many people making modest and even hugh incomes from their home-based online businesses.

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3 Subtantial Elements of Operating a Successful Business

Have you ever imagined what it would be like to live your dream? A good place to start would be to recognize that there are three elements, and only three elements, that separate success from failure. If you exercise one of the elements, you might just be successful. Two and you will probably succeed. Three, and you can practically guarantee your success.

What are they? They are deceptively simple, and deep down inside you know what they are. But to purposefully write them down and use them as guides in selecting your dream business will make all the difference in the world. As you go through this exercise, you will dramatically build on your chances of success. Nowhere will it count more than right here, deciding how many of the three essential elements will qualify you to realize your dream.


1. Find a need!

Is there a market niche for your particular product or service? Does the world, or even your community, need what you have to offer? Only by sampling and testing will you be able to determine this with any degree of certainty, but we will be covering this as we go along in greater detail. The most important aspect would be to determine a Unique Selling Proposition for your product or service. Too many business owners are just trying to be me-too companies. You cannot be just like the next guy and expect to prosper in this volatile economy.

One of the most important things I learned from my Dad was, there are really only two things to consider, and next to them everything else is minor. Those two things are:
  1. What do you really want? And just as, and perhaps even more important,
  2. Are you willing to do whatever it takes to achieve it?
What do you really, really want from this endeavor? What is your ultimate goal? Are you willing to do whatever it takes to achieve this goal? Instead of looking for a business based on how much money you can earn up-front, select a business based on your love for that endeavor. The most successful and fulfilled people are individuals who are following a dream or vision of their own. They are not just out trying to make a buck.

What opportunities can you act upon? Woolworth saw a need for small inexpensive items and opened the chain of stores that grossed billions. Wrigley started giving gum away as a bonus, and seized the chance to expand worldwide.

You must create a uniqueness to your product or service. What can you offer that no one else can offer? Is it a better warranty, improved customer service, more technical support, faster shipping, or lower price? Think of something that will set you apart from your competitors and describe in detail exactly what it is.

2. Be good at what you do.

Are you as good as, or better than, the next guy when it comes to producing/marketing your product or service? This element requires an honest self-assessment. "What are my abilities?" To determine your abilities you must take an honest inventory of yourself. Examine every possibility and be sure to include strengths and weaknesses. Will your strong points be able to let you overcome your deficits?

3. Have true passion for the business.

If there is one element you absolutely cannot do without, it is passion. Passion is an irresistible attitudinal energy that generates power. Do you have a passion for working with your particular product or service? Notice, I didn't say "do you like what you want to do?" There are too many competitors out there who are ready, willing and able to "eat your lunch" when it comes to competing with you. They may have found the same niche that you have found. They may like what they do as much as you do. But what separates the winners from the losers is passion.

What are you really passionate about? If your answer is, "I'm passionate about making a lot of money." That is not the right answer. Making a lot of money is consequence of engaging in a successful activity where you remain motivated long enough to be successful. The key to creating passion is to find and do what it is that you truly love. Passion is the laser-like focusing of our creative life force. We do not create passion. (Don't confuse passion with being a workaholic. Workaholics devours while passion amplifies.)

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Starting Your Home-Based Business: Accomplishing Your Goals

The home-based business has become a new alternative to the traditional full-time job. Over 50 million Americans presently work at home, with those figures steadily rising every year. With the constant threat of corporate own sizing, many use this commerce option as a source to increase earning potential and stabilize their income.

The home-based business can eventually lead to an extremely lucrative financial future. However, before your business takes shape, both personal and professional goals must be established.


Decide What You Will Sell

When you are initially deciding the idea for a home-based business, take a page from your own life story. Try selecting something that you take pleasure in doing, such as a favorite hobby, and that the public will purchase.

You can also use expertise that you already use professionally or skills used through everyday activities. Still having trouble coming up with a business plan? Try surveying the general public and find out what products and services are in demand. Basic market research may be the secret to what you are searching for.

Set-Up A Home Office

Finding the proper place for your office can be troublesome in a home-based business situation. First of all, you must find a room large enough to accompany all of your business essentials. You will need space for a computer desk and chair, storage space for books and reference materials, and a work space for packaging and shipping.

And most importantly, it is critical that your office is in a room where you will not be disturbed. To attain your goals of success, you must treat your home office as the work space that it is.

Present A Professional Image

You must be prepared to present a professional image for your home-based business. It will be difficult to attract customers with a less than stellar appearance. A custom-designed logo is a necessity for any business, especially those not as yet recognized in the marketplace. This logo will make your company identifiable with the consumer, and should be placed on every visual form of communication.

This includes stationary, business cards, invoices, and e-mails. Also, be prepared to purchase the highest quality paper for business cards and stationary. Although it may cost a bit more money now, the results will be favorable.

Establishing yourself in the home-based business world is a goal that can be accomplished. With motivation and perseverance, you can be well on your way to reaching your financial goals working from your home.

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First Step To Work At Home is Setting up Home Office

Setting up a home office is one of the most important tasks you will face when you make the decision to work from your own home. Your home office can be a corner of your kitchen or living room or, if space permits, a former spare bedroom.

Size is less important that functionality. When deciding on where to set up the nerve center of your business, there are some factors you need to consider.


Is the area well lit?

Proper lighting is extremely important. Spending hours at a time in a dimly lit work space can create eyestrain which, after long periods of time, could lead to more serious problems with your vision.

Are there plenty of electrical outlets?

Take into consideration what appliances you will have in your work space. Your computer system will require an outlet for your cpu, monitor, scanner, printer, speakers (sometimes) and other ancillary equipment you may have.

Is the area well ventilated and dust free?

All of that computer equipment needs to “breath” to remain cool and functioning properly. If you have ever “fried” a computer you know how important it is to keep the fan clean and dust free.

Do you have telephone access?

In addition to having a telephone handy for business purposes, you will also require telephone access for your modem. You may also consider a separate telephone line for your business. It is much easier to track telephone business expenses for tax purposes if you have a separate phone line.

It’s also important that your clients can reach you. If your clients have to compete with your teenagers telephone habits, chances are they will call someone else. Make certain that this separate line is set up to receive phone calls while you are online. Most major telephone companies now offer that service. You may pay a few extra dollars a month for it, but it will pay for itself over the long haul.

How much ‘foot traffic” is there liable to be?

Set up your office to be as isolated as possible. Can you imagine trying to speak with a client or figure out html code with kids screaming in the background? Not a very professional picture. If you have no choice but to have your office in a high traffic area, adjust your work schedule to coincide with family activities.

Sit your family down and explain the importance of your work and why you need their cooperation. It won’t always work out that way but at least it’s a step in the right direction.

It goes without saying that you need to have normal office supplies. Even if your work is online you still need the pens, pencils, note pads and so on.

One of the stickiest challenges you may encounter comes from your friends. People who do not work from home seem to think that if you do, you have all the time in the world to visit. This can become a major problem if you do not set the parameters.

Setting out the ground rules is important to the overall health and well being of your business. Let your friends and extended family know your business hours and explain to them that you are not available during those periods of time. The sooner you do this the better.

Conduct your business in a professional manner. Just because you work at home does not mean that you should throw out the rule book. Maybe you have read the humorous comment about “working in your pajamas".

It sounds good in sales messages, but the truth is you are much better off if you awaken in the morning and prepare yourself for your work day as if you were still trekking off to the office, because you are.

You will be much better prepared to focus and get down to business if you dress the part. That doesn’t mean that you need to squeeze into the normal “office” attire. It does mean that you set the standards for your business and much of that has to do with “mindset” and self-image. Dressing comfortably is a one of the serendipities of working at home, but you will be much better prepared for business if you dress the part.

I have one final word of advice for the new work at home entrepreneur. Having your office right down the hall can be a blessing, but it can also be a curse. Remember to take time out for yourself. Most people believe that working at home comes with certain privileges, and it does. However, it can also become all-consuming and take total control of your life.

Don’t allow that to happen. Create your schedule and live by it. Make sure you turn off the lights, shut down the computer and “go home” at the end of your work day.

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Women, You Can Make Money With A Home Business

Would you like to make money by starting your own home-based business? People choose to work from home for several reasons including the desire to stay home with their children, the need for extra income, or simply being dissatisfied with their current job. A home-based business will provide you with an exciting way to make money and be your own boss. Numerous opportunities are available to internet marketers.


When starting your home-based business you should develop a business plan and research your options thoroughly. Making wise decisions and following your business plan each step of the way can help you in creating a steady stream of income. Operating a home-based business will require hard work and effort. You will not become wealthy over night. It will take determination to succeed as an internet marketer. The amount of money you make will be directly related to the amount of work you are willing to do.

When making your business plan, include both short and long term goals. Determine how you will achieve those goals and put your plan into action. Affiliate programs are excellent home-based business programs and there are numerous other internet marketing offers that will create steady income if you are willing to make the effort. Some of these opportunities may require an initial investment from you and others are advertised as free. Research all internet marketing opportunities carefully to make sure you understand the terms and conditions.

As an internet marketer, you will have to distinguish yourself from the competition if you want to succeed. You should know your target audience and know your competition even better. Do not let self-doubt stop you from accomplishing your goals. Every successful internet marketer gives their business the very best effort possible. Hard work and determination will make your home-based business a success and provide you with a steady stream of income.

Starting a home-based business is one of the most exciting and challenging endeavors you will ever undertake. A sound business plan and the will to succeed will set you apart from the competition. Choose the products or services you provide carefully. Make certain your services will be needed over the long term and make customer service your top priority. A loyal customer base is the key to the success or failure of your home-based business. A home-based business is an excellent way to gain independence and financial freedom. A sound business plan and a strong work ethic are all it takes to succeed.

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